#BookReview By Lou of The Way of The Tortoise By Matt Little @MattLittleSandC @OMaraBook @LoveBooksGroup #NonFiction #SelfImprovement #Selfhelp #BlogTour

Today I am delighted to be part of the blog tour for The Way Of The Tortoise by Matt Little. This is a great enlightening read that can be used as a useful tool by anyone from any walk of life. It also includes a foreword by tennis star – Andy Murray.
Find out more in the blurb and my review below as well as a little about the author.

The way of the tortoise

Blurb

Drawing on more than a decade’s experience working with former tennis World Number One Sir Andy Murray, The Way of the Tortoise introduces you to the benefits of the slow lane and reveals why it’s the only true path to a high-performance mindset.

Taking inspiration from Aesop’s well-known fable of the Hare and the Tortoise, internationally renowned trainer Matt Little recognizes that there is no fast path to success. By focusing on immediate results, we can gloss over process in the race to get ahead, skipping over the lessons and experiences that we all need to build solid foundations for our future achievements. Matt shows that taking the slow lane can not only help you reach your goals more effectively, it can make your successes more sustainable by increasing your motivation, energy and resilience. Packed full of examples from the highly adaptable worlds of sport and business, as well as Matt’s own remarkable career, The Way of the Tortoise reveals, through practical exercises and techniques, the essential strategies we can all use to achieve extraordinary results.

Review

The Way of The Tortoise is in 3 parts. Part 1 is The Way of The Tortoise so readers understand what that actually means in practical terms. Part 2 is called “Tortoise Goes To Boot Camp” where readers can delve deeper into the aspects mentioned in part 1. Then “Tortoise Boot Camp” where the book concludes. There are also practical exercises for people to try out and some questions they can answer to see what their outcome is and where they sit in this way of life etc.

The Way Of The Tortoise is a way of life. The book shows there really is something quite enlightening in that Aesop fable -The Hare and the Tortoise. Although The Way Of The Tortoise shows the life of getting to the top, although it of course has parts that talk about tennis and other sports, it is much more than that and has skills and advice for anyone from any walk of life. It inspires to follow and understand this way for anything and everything that anyone may embark on doing in their life. Everywhere, we see success as though it just happens over night, but the reality is, on the whole, it’s a lot of work for years before-hand. This book however reminds us why the slower lane is actually good and healthy.
The book is also about determination and resilience and showing that you may not make it into exactly what you want first off, but you can find different ways to do what you love. That’s what Matt Little has done and that is what makes this book, in my opinion inspirational. It shows a truth of how life can be and how it can be challenging and because of this truth and the fact everything didn’t just happen for Matt Little shows a groundedness that is often not shown.

The book focuses on skills anyone in any profession and in any sort of personal life can use and also shows the differences in traits between a hare and a tortoise way of life. It is spectacularly interesting working out if you’re a hare or a tortoise and which sort of tortoise you are. It turns out I am most likely to be a tortoise and this book is pretty validating. It also goes into different sorts of tortoise traits in people and what each type needs, which is very interesting. The book then also goes into how to become a “Winning Tortoise”, which I am sure many people will find helpful.

In part 2 – “Tortoise Goes To Bootcamp”, it shows ways to sharpen skills and how to get into the “Tortoise mindset” and why this way is sustainable and a way of winning. It talks about the importance of soft skills and goes more into the nuances of these as well as developing teams to be more like tortoises. It also goes into being able to work under pressure and dealing with failure. It also goes into how to align yourself well and to be connected with people, as well as drawing up future plans and strategising, managing conflict etc. It also talks about leading by taking action, however it also reminds people to take care of themselves and their loved ones. The book also goes into a 0-10 year plan and further years into the future and goes into detail about what seems like a slow game and why there are advantages to this.

Part 3 – The Tortoise Bootcamp offers a terrific conclusion and one that is positive and gives an element of hope. It also validates, as does the rest of the book, that way of life that is “The Way Of The Tortoise” that may be a life that is being lived, but may not have realised it is this particular way and that this way is actually okay enough.

It’s a very well structured book with many aspects that so many people will be able to implement into their own lives. The book is very interesting and has a lot of sense within it and is easy to follow. It’s also good for dipping in and out of.

About the Author

Matt Little has been working as a strength and conditioning coach in elite-level tennis for over fifteen years and has been an integral part of Sir Andy Murray’s team for twelve years, including during 2016 when Murray won Olympic gold, Wimbledon and became World Number One. He is an internationally recognized leader in his industry and in demand as a public speaker on a vast range of subjects, including youth development, and strength and conditioning.

The way of the tortoise (1)

#BookReview by Lou of #NonFiction – Rowntrees by Paul Chrystal @penswordbooks #PaulChrystal

Rowntrees
By Paul Chrystal
Rated: 5 stars *****

 There is more to just eating confections than meets the eye! This is delectable book for history and confectionery lovers the world over!
This book, as much as it looks into the very being of Rowntrees and other companies, with them at the centre, it has more to it than meets the eye!
Thanks to Pen & Sword for accepting my request to review this wonderfully interesting book, which goes into little known corners of the confectionary world with its very interesting insights.
Please follow through the blurb and then onto my review to discover more…

Blurb

Rowntrees coverThe Rowntree family, especially Henry and the younger Joseph Rowntree are, along with the Fry’s, Cadbury’s, Mars and Terry’s, synonymous with the birth and growth of the chocolate industry in Britain. Between them, they were the chocolate industry in Britain.

This book charts the fascinating story behind the birth and development of the chocolate empire that was Rowntrees. Background information to this astonishing business comes by way of chapters on the early history of the Rowntrees, contemporary York, the relationship between Quakers and chocolate, and the Tuke family – without whom there would have been no Rowntrees, and no Kit Kats.

Henry, it is usually forgotten, was the founder of Rowntree’s – he made the momentous decision to sign the deal with the Tukes and we join him in those very early days of the fledgling company and watch how he helped it through some very dark, and sometimes humorous, times in what was then a very shambolic set up – cash strapped and making it up as the company lurched from crisis to crisis. Joseph, his elder brother, it was, who became the driving force to eventual global success, mixing his hectic business life with acts of compassion and a benevolent management model, all of which paved the way for decent wages, pensions, insurance and mutual respect in the workplace. Charity work extended beyond the factories to lift workers and others out of the slums of York to a life in a healthy model village, to provide a good social life, an extensive park, swimming pool and education for children and adults. More context is given with chapters on Joseph’s relentless industrial espionage, the advancements in chocolate production and 20th century rivals in the domestic and export markets, and mergers and acquisitions.

Rowntree’s role in the two world wars is also covered along with the struggle Joseph Rowntree had accepting the importance of advertising. Altogether this book gives two fascinating biographies of two exceptional and driven brothers who came together to form one of our greatest companies – producing some of our best loved confectionery products.

Rowntrees cover

Review

Rowntrees is about that famous family, especially Henry and Joseph who are synonymous with the birth of chocolate and in how it has grown.

It charts how Henry is the founder of Rowntrees and it details about his younger brother Joseph. It’s one for the reader with a sweet-tooth and with an interest in how these companies came about, as it has other confectionary companies mentioned too. The pace is excellent for such a historical non-fiction book. It’s interesting as Henry and Joseph Rowntree weren’t just pioneering chocolate, but also in treating their staff well. It demonstrates their philanthropy and human interest and industrial relations, influenced by them being Quakers. The book has lots of context to it and mentions Lewis Fry and George Cadbury as well as The East India Tea Company and Nestle and how events influenced their ways of working and brought about meetings with Samuel Tuke, who is a key man.

There is plenty of history, even if you don’t have a sweet-tooth as it isn’t all chocolate related. It chronicles improvements to buildings and schooling and the contributions the Rowntrees made and how Joseph, especially, had been active in so many good causes.

There’s a lot to learn about the Confectionery Industry from the Mid nineteenth century onwards. It’s written in a manner as though studies have just been done and the information is unfolding for the first time. This style of writing brings some excitement to the book, especially when talking about what chocolate contains and how cacao can be consumed. The book shows differences in branding and advertising, which is a bit like an exclusive sneaky peak behind the scenes. It’s interesting what is uncovered within the book, including competition and the concerns of industrial espionage.

As the book takes readers through the years, its pace builds up some excitement as chocolate emerges and becomes established in York, England. Although there are a lot of figures and dates, it adds to the context and doesn’t detract from the rest of the facts, so even if figures aren’t your thing, the rest of the book might well be and the pace is kept-up.

In the modern day, there seems to be more discoveries and it is exquisite that there are still old traditions that still survive today. It truly is all a delightful feast for the eyes and it may just make you want to buy some of Rowntree’s confectionary as you read the rapid rise and rise of it all as it documents drinking chocolate, eating chocolate, sweets such as humbugs and pastilles, all of which still survive today.

The book nicely and respectfully concludes with The Last Will and Testament of Henry Isaac Rowntree and the heritage and suggests where to find further reading on the subject matters within the book. Beyond that, there are pictures of the Rowntrees and George Cadbury as well as some of the architecture, landscape and advertisement posters of their times, which is a delight to see.

Buy Link: Pen & Sword Books (Publishers)

Social Goodness @ClaireBurdett @lovebooksgroup @freshly_press #lovebookstours #Socialgoodness

Social Goodness
By Claire Burdett

Today I have a bit about a new book to the world of business and entrepreneurship. It studies Social Goodness and what that actually means in terms of marketing, trends, expectations and much more… check out more about Claire Burdett below, who is an established author and businesswoman and more… Then find out a bit more about her book and how it may help you in your business.
It’s available as a paperback and e-book.

Social Goodness

About the Author

Claire Burdett is an entrepreneur, founder, businesswoman, writer, marketing pro, and social media aficionado… She has worked in digital and social media since its beginning and founded three online businesses, including the first dedicated Social Media Marketing Agency in the UK. Claire is also a prolific writer for magazines and blogs, a professional editor, and is also a trendspotter. She is adept at joining the dots to see the bigger picture and help people understand what is actually happening, and what action they should take to best support and grow their business or enterprise. 
Social Goodness is her tenth book and brings together everything she sees happening in the world today and where we need to learn and adapt to properly manage and utilise these new social challenges that this big-bang of tech growth has given us. To also meet the expectations that people now have that businesses act responsibly and for the greater good, rather than putting profits before people. It covers all the essential elements of the greater whole that we need to be socially conscious about in this super fast-moving digital age.

 

Blurb

Social GoodnessSocial Goodness is a guide to how your business can meet your customer’s expectations through your brand actions and so ensure you don’t just survive but thrive in the coming decade. Perfectly pitched for busy C-suite leaders and entrepreneurs it is a meticulously researched, comprehensive trendspotting business bible, which is an easy to read, enthralling, and engaging page-turner.

Social Goodness forensically investigates current trends, like sustainability, human marketing and ESG, and joins the dots to show you how it all connects and affects businesses in the wider world. It looks at what works and what doesn’t for brands post-pandemic in the new ‘normal’. Social Goodness examines why some companies are getting it right both on social media and with their brand actions – and thriving as a result – and why others are experiencing severe backlash and criticism.

It takes a view from a different perspective of social media and the central role it now plays in society and for business. Most business leaders still think of social media as somehow ‘other’ – an add-on to the marketing and generally of minor importance to their core business unless a social media crisis erupts. Yet, as we saw throughout the last few years, social media is at once a reflection of offline life and a petri dish that causes and influences real-life events. It has resulted in a fundamental and irrevocable shift in how business is conducted – i.e. the business is now totally transparent at every point. People can see for themselves if companies are lying, and pressure brands to change their policies and strategies, boycott their products, get others to also avoid buying and quite literally topple major brands if they are behaving inauthentically or unethically.

Buy Links:

https://www.socialgoodness.co.uk/#thebook