Social Goodness @ClaireBurdett @lovebooksgroup @freshly_press #lovebookstours #Socialgoodness

Social Goodness
By Claire Burdett

Today I have a bit about a new book to the world of business and entrepreneurship. It studies Social Goodness and what that actually means in terms of marketing, trends, expectations and much more… check out more about Claire Burdett below, who is an established author and businesswoman and more… Then find out a bit more about her book and how it may help you in your business.
It’s available as a paperback and e-book.

Social Goodness

About the Author

Claire Burdett is an entrepreneur, founder, businesswoman, writer, marketing pro, and social media aficionado… She has worked in digital and social media since its beginning and founded three online businesses, including the first dedicated Social Media Marketing Agency in the UK. Claire is also a prolific writer for magazines and blogs, a professional editor, and is also a trendspotter. She is adept at joining the dots to see the bigger picture and help people understand what is actually happening, and what action they should take to best support and grow their business or enterprise. 
Social Goodness is her tenth book and brings together everything she sees happening in the world today and where we need to learn and adapt to properly manage and utilise these new social challenges that this big-bang of tech growth has given us. To also meet the expectations that people now have that businesses act responsibly and for the greater good, rather than putting profits before people. It covers all the essential elements of the greater whole that we need to be socially conscious about in this super fast-moving digital age.

 

Blurb

Social GoodnessSocial Goodness is a guide to how your business can meet your customer’s expectations through your brand actions and so ensure you don’t just survive but thrive in the coming decade. Perfectly pitched for busy C-suite leaders and entrepreneurs it is a meticulously researched, comprehensive trendspotting business bible, which is an easy to read, enthralling, and engaging page-turner.

Social Goodness forensically investigates current trends, like sustainability, human marketing and ESG, and joins the dots to show you how it all connects and affects businesses in the wider world. It looks at what works and what doesn’t for brands post-pandemic in the new ‘normal’. Social Goodness examines why some companies are getting it right both on social media and with their brand actions – and thriving as a result – and why others are experiencing severe backlash and criticism.

It takes a view from a different perspective of social media and the central role it now plays in society and for business. Most business leaders still think of social media as somehow ‘other’ – an add-on to the marketing and generally of minor importance to their core business unless a social media crisis erupts. Yet, as we saw throughout the last few years, social media is at once a reflection of offline life and a petri dish that causes and influences real-life events. It has resulted in a fundamental and irrevocable shift in how business is conducted – i.e. the business is now totally transparent at every point. People can see for themselves if companies are lying, and pressure brands to change their policies and strategies, boycott their products, get others to also avoid buying and quite literally topple major brands if they are behaving inauthentically or unethically.

Buy Links:

https://www.socialgoodness.co.uk/#thebook



 

#BookReview by Lou – The Communication Car Crash And How To Avoid It by Kate Donne @Donnekate #NonFiction #SelfHelp

The Communication Car Crash
And
How To Avoid It

by Kate Donne
Rated: 5*****

The Communication Car Crash And How To Avoid it is a distinctive, intuitive, engaging  book that so many people may find beneficial throughout their lives.

I thank Kate Donne for sending me a copy to review.

Follow on down to find out more about the author, the blurb and my full review.

About the Author

Kate Donne lives in Dollar, Clackmannanshire, Scotland with her Welsh husband, Steve. She graduated from The Royal Conservatoire of Scotland with a BA Degree in Dramatic Studies and has spent almost three decades running her own personal development consultancy. In that time she has designed and delivered a vast number of communication skills programmes for individuals, small and large businesses and private sector clients. Her work has taken her all over the UK and abroad.

Twitter: @Donnekate         Facebook: The Power Of Words   
Buy Link: Amazon        Website: https://weegiewords.wordpress.com 

Kate Donne cover

Blurb

The Communication Car Crash is designed as a practical, accessible work book that explores who you are as a character and how you communicate with those around you. Using the tips, techniques and exercises inside, you will find expert advice on how to deal with a host of challenging situations and avoid the communication car crash. This is not just a work book, it’s a valuable confidence building experience that will give you every skill you need to become a truly effective communicator.

Kate Donne cover                        

Review

The impact of bricks falling down and a wheel, suggesting a car is crashing into them on the cover is highly effective and illustrative in the words used on those brick of what this book covers :-
Listening, Control, Confidence, Questioning.
The freshness and creativity doesn’t stop there. This is a book which has space in each section for readers to create their own plans of action to improve their communication skills forward. This isn’t as daunting as it seems, is down-to-earth.
The book weaves through what communication is and the ways we use it and the power it has, in a way that isn’t preachy way, but more in a subtle educative, yet intutive manner of human mannerisms and styles of communication. There are interesting and very real sounding scenarios of what Kate Donne calls “Communication Car Crashes”, to counteract this, she makes some positives and also some thought-provoking suggestions.

Like a book or a movie, there are character scripts, but here, the character is very cleverly, “you” the reader, making readers the main focus. It creates a safe space in which the person can examine themselves with the guidance of their being some examples of different “character scripts”, which brings a uniqueness to this book and a little fun in such a serious, life-enhancing topic.
This one huge topic is broken up well, into manageable segments, from good, well-formed explanations to demonstrations of relatable and easy to follow scenarios, based on real-life situations. It’s also a very honest approach, as what Kate Donne does at certain points is talks from personal experience, but then brings it back to the reader, so they become the focus, even though it reads like she is in the room with you as the style sits nicely between the casual and formal, which makes it comfortable to read. The book also takes readers of the book into areas people, perhaps find most challenging when communicating with others, in an honest and constructive approach as it naviagates into how to deal with those harder conversations and dealing with challenging situations in a wise and meaningful way that can be used in everyday life.

Wisely, there is an element of self-care built into the book, including some practical, renowned techniques to relax, learning to say no without feeling guilty, and let’s face it, this is very common to have this feeling and yet the book shows adeptly, how it is okay to decline something in a healthy way.

It’s an ideal book for reading through, doing the practical exercises and then dipping in and out of as your life progresses. It’s a book that can be completed all at your own pace, there are not pressures here.
It most definitely has scope for longevity for anyone wishing to improve their communication skills or learn more about who you are and where you fit in terms of communication styles.